Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

Pay-per-click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

Simply put, virtual marketing is a term used to describe online advertising. Common formats include email marketing, social media marketing, display advertising, blogs, and other digital formats.

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. ... Web analytics provides information about the number of visitors to a website and the number of page views.

Content management is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.

Web development is the work involved in developing a website for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex web-based internet applications, electronic businesses, and social network services.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Website optimization, is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). ... The more relevance the search engines determine your website has for a given search, the higher the website will rank.